SEO Fundamentals Workshop

Highlights

                                    
                                    Hands-on Practice
                                    Work on real websites during the workshop

                                    
                                    Certificate Included
                                    Receive a completion certificate

                                    
                                    Networking Opportunity
                                    Connect with fellow participants

                                    
                                    Small Group Size
                                    Maximum 20 participants per session

About This Workshop

In this intensive 3-hour workshop, you'll learn the essential skills needed to optimize websites for search engines. Whether you're looking to start a career as an SEO specialist or want to add SEO to your existing skill set, this workshop provides a solid foundation.

Our experienced instructor will guide you through practical exercises using real-world examples. By the end of the workshop, you'll be able to conduct keyword research, optimize on-page elements, and understand the basics of technical SEO.

This workshop is designed for beginners with no prior SEO experience. All you need is a laptop and a willingness to learn.

What You'll Learn

Understand how search engines work and rank content
Conduct effective keyword research using free and paid tools
Optimize title tags, meta descriptions, and header tags
Create SEO-friendly content that ranks and converts
Analyze competitor websites and identify opportunities
Use Google Search Console and Analytics for SEO insights

Workshop Schedule

14:00 - 14:30

Introduction to SEO

Understanding search engines, ranking factors, and the SEO landscape in 2026.

14:30 - 15:15

Keyword Research Deep Dive

Hands-on practice with keyword research tools. Finding high-value, low-competition keywords.

15:15 - 15:30

Break

Short break to refresh and prepare for the next session.

15:30 - 16:15

On-Page Optimization

Optimizing titles, meta descriptions, headers, images, and content structure.

16:15 - 16:45

Technical SEO Basics

Site speed, mobile optimization, indexing, and common technical issues.

16:45 - 17:00

Q&A and Next Steps

Open discussion, answering questions, and resources for continued learning.

Requirements

Understands English
A laptop or computer with stable internet connection
Google account (for accessing Google tools)
No prior SEO experience required
Basic understanding of how websites work (helpful but not required)

Your Instructors

Kevin Tan

SEO Account Director

With over seven years of experience in the Singaporean digital marketing landscape, Kevin possesses a deep understanding of local client requirements. He has empowered dozens of businesses to achieve measurable growth by significantly improving their search engine visibility and rankings.

Brandon KH

Technical SEO Specialist

With over 10 years of SEO agency experience, Brandon helps global businesses dominate rankings and navigate complex Google algorithm updates. He understands exactly what it takes to rank a website, regardless of the client's industry.

Frequently Asked Questions

What if I can't attend my scheduled session?

You may reschedule to another available date. Please note that only one date change is allowed per registration, subject to available slots in the next class.

Is this workshop suitable for complete beginners?

Absolutely! This workshop is designed specifically for beginners. We start from the basics and build up. No prior SEO knowledge is required.

Will I receive a certificate?

Yes, you will receive an e-certificate that will be displayed upon graduation of the skillset course completion.

What tools will we use during the workshop?

We'll primarily use free tools including Google Search Console, Google Analytics, Google Keyword Planner, and Ubersuggest. We'll also demonstrate some premium tools so you know what's available as you advance.