SEM & Paid Ads Masterclass

Highlights

                                    
                                    Live Campaign Setup
                                    Build real Google Ads campaigns during class

                                    
                                    Certificate Included
                                    Receive a completion certificate

                                    
                                    Networking Opportunity
                                    Connect with fellow participants

                                    
                                    Small Group Size
                                    Maximum 15 participants per session

About This Masterclass

This intensive 3-hour masterclass is designed for marketers and business owners who want to harness the power of paid advertising. You'll learn how to create campaigns that generate leads, drive sales, and deliver measurable ROI.

Unlike theoretical courses, this masterclass focuses on practical, hands-on learning. You'll set up actual campaigns during the session, learn to read and interpret data, and understand how to optimize for better performance.

Basic familiarity with digital marketing concepts is recommended. This course builds on foundational knowledge to take your paid advertising skills to the next level.

What You'll Learn

Set up and structure Google Ads campaigns effectively
Write compelling ad copy that drives clicks and conversions
Master keyword match types and negative keywords
Understand bidding strategies and budget allocation
Read and analyze campaign performance metrics
Optimize campaigns for better ROI and lower costs

Workshop Schedule

0:00 - 0:30

Google Ads Fundamentals

Account structure, campaign types, and understanding the Google Ads ecosystem.

0:30 - 1:15

Campaign Setup Workshop

Hands-on: Setting up Search campaigns, ad groups, and writing effective ad copy.

1:15 - 1:30

Break

Short break to refresh and prepare for the next session.

1:30 - 2:15

Bidding & Budget Strategy

Understanding bid strategies, quality score, and effective budget management.

2:15 - 2:45

Performance Analysis & Optimization

Reading metrics, identifying issues, and implementing optimization strategies.

2:45 - 3:00

Q&A and Next Steps

Open discussion, campaign review, and resources for continued learning.

Requirements

Understands English
A laptop or computer with stable internet connection
Google account (for accessing Google Ads)
Basic understanding of digital marketing concepts
SEO Fundamentals Workshop completion recommended (not required)

Your Instructor

Kevin Tan

SEM Account Director

Kevin has managed over $2M in ad spend across various industries. With 7+ years in paid advertising, he brings real-world insights from running campaigns for clients in Singapore, Australia, and Southeast Asia.

Frequently Asked Questions

What if I can't attend my scheduled session?

You may reschedule to another available date. Please note that only one date change is allowed per registration, subject to available slots in the next class.

Do I need to complete the SEO workshop first?

While not required, completing the SEO Fundamentals Workshop is recommended. Understanding organic search helps you make better decisions with paid search. However, if you have basic digital marketing knowledge, you can take this masterclass directly.

Will I receive a certificate?

Yes, you will receive an e-certificate that will be displayed upon graduation of the skillset course completion.

Do I need a Google Ads account with active budget?

No active budget is required. We'll work with demo accounts and show you how to set everything up. You can apply what you learn to your own campaigns after the workshop.